Deep dive Charles Bradford’s resume and samples of his work.
Blog and Headers
Design
Social Media ad – Big Bear Media Group – A.I. prompt
CLIENT: BIG BEAR AGENCY
Social Media ad – Big Bear Media Group – A.I. prompt
Digital Billboard design for Buckhorn Properties, LTD.
Logo Redesign – Healthy Trucking of America
CLIENT: BIG BEAR AGENCY
Video Work
HIGH-ENERGY INTRO
CHUCK’S ROLE
Producer, Co-Director, Concepting, Video Editing, Color-grading
OBJECTIVE
Create an intro to an interview that shows the energy, character and culture of the owners while creating a desire in the viewer to keep watching.
CHALLENGE
To find the right key visual messaging that would resonate with the viewer.
OUTCOME
We were able to tap into the energy and vibe of the owners and show their serious approach to their business while communicating their laid-back good-natured attitude.
real-life culture
CHUCK’S ROLE
Producer, Copywriter, Video Concepting, Art Director, Storyboarding, Client Liaison
OBJECTIVE
Create a medium-length video to showcase the client for potential employees.
CHALLENGE
Capture an accurate and appealing vision of the rough and tumble life of driving in West Texas.
OUTCOME
The client was pleased with the outcome and the video has been a staple on their website since it was completed. Drivers have been attracted to the company through viewing the video.
FEEL-GOOD PEOPLE TEASER
CHUCK’S ROLE
Producer, Director, Concepting, Video Editing, Animation
OBJECTIVE
Create a short teaser-style video showcasing the company’s employees and how they come together as a whole, bringing life to the company.
CHALLENGE
Use an animation style that conveys the feeling of individuals who all come together for the company.
OUTCOME
An effective demo version of the concept for the client.
SAFETY SHORT
CHUCK’S ROLE
Producer, Copywriter, Director, Video Concepting, Art Director, Storyboarding, Animation
OBJECTIVE
Create a short video promoting safety for truck drivers.
CHALLENGE
Get the safety message across quickly and accurately in a light-hearted way.
OUTCOME
This series became popular with the company and the series ran quarterly for two years.
driver recruiting card
CHUCK’S ROLE
Director, Video Concepting, Art Director, Animation and Music Direction
OBJECTIVE
Create a short Christmas-themed video to send to clients, vendors, and friends.
CHALLENGE
Make it short and memorable with just the right holiday feeling.
OUTCOME
This was one of the more popular holiday cards, with friends and clients responding positively.
About Charles
EXPERIENCE
Hightower Agency
Madison, MS
Vice President Director of Creative Services
January 1996 – PRESENT
– Led the creative marketing team to create a national campaign, “Shift Into Better Health 2021” for the Centers for Disease Control (CDC) in conjunction with the ICF.
– Responsible for creating strong branded material true to the client’s core values and culture.
– Led the search, implementation, and administration of new traffic management software and procedures.
– Built strong relationships with co-workers, national clients, vendors and contractors.
– Produced estimates for a wide variety of digital, social media, and print projects.
– Set price guidelines for products and services.
– Produced, directed and edited video for clients and the agency.
– Led interviews for testimonial videos.
– Responsible for interviews, hiring, departmental HR issues and terminations.
Brief – Starting in 1996, Charles began as the sole designer, a production artist, fresh out of college. As the creative department grew, he moved to Art Director, then Creative Director. In 2021, he was promoted to Vice President and Director of Creative Services.
Antonelli College
Jackson, MS
Professor
August 2000 – March 2001
– Taught as a professor of art and graphic design in the Antonelli design department.
– Introduced real-world, professional challenges to students.
– Used industry experience to build a strong curriculum for design students.
EDUCATION
Belhaven University
Jackson, MS
September 2004- March 2006
– Focus on Design, 3D Design, Aesthetics, Drawing and Painting and
-Assisted professor with lesson plans, lead critique sessions and classroom management.
-He also won the Michelangelo di Lodovico Buonarroti Simoni Award, which is given at the discretion of the Chairman of the Fine Arts Department for achievement in the pursuit and study of Fine Arts.
PEOPLE SKILLS
- Creative Direction
- Team Building
- Critique Sessions
- Conflict Resolution
- Managing People
- Client Relations
- Problem Solving
TECHNICAL SKILLS
- Videography
- Video Editing
- Copywriting
- Public Speaking
- Graphic Design
- Typography
- Audio Production
- Social Media Setup
- Animation
SOFTWARE
- Adobe
- Photoshop
- Premier Pro
- After Effects
- In Design
- Microsoft
- Word
- Excel
- Powerpoint
- Outlook
- Teams
- Midjourney AI
- Chat GPT AI
- Runway XL
- Slack
Social Media
- Spotify
- Thread
- TikTok
- YouTube
- X
Connect
Text Charles at 601-842-4646 or just give him a call. You can also connect with him via e-mail at chuck.creative@gmail.com. If you are interested in working with Charles, we can set up a phone conference or call soon.